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On-page SEO is a fundamental aspect of search engine optimization that focuses on optimizing individual web pages to improve their visibility and ranking in search engine results. It involves various techniques and strategies aimed at making web pages more appealing to search engines and providing a better user experience for website visitors. One of the essential elements of on-page SEO is keyword research and optimization. Identifying relevant keywords that align with the content and intent of the page is crucial. Integrating these keywords naturally into the page's title, headings, meta tags, and content helps search engines understand the page's context and relevance to specific search queries. However, keyword stuffing should be avoided, as it can lead to a penalty from search engines and a poor user experience.

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